It is, as a general rule, strictly a desecration to go slinging a single malt around in such a fashion. The use of scotch in mixed drinks is a controversial matter.

“The nose is not great, but it’s all right,” said the waitress. Still, Ron Burgundy Blended Scotch Whisky is better than it needs to be, considering that its likeliest consumer application involves fraternity hazing rituals. And if your plan is to toast the cult of celebrity, then you might enjoy the flavor profile of Dewar’s White Label. A drinker choosing a blended scotch based on its film resumé should ask - very clearly and very politely - for Mr. A drinker choosing a blended scotch based on its proximity to things that are funny should stick with Famous Grouse, featured in The Gun Seller, a comic novel by Hugh Laurie. And there are stronger options at its price point (suggested retail price: $25). The pandering sweetness of its pronounced toffee notes suggests an overdose of artificial caramel. Tasting the actual product, I detected a faint wheaty note in its lingering finish _billboard paste. Reviewing the work of press-release-rewriting pop-culture bloggers, I got the idea there was a competition on to see who could arrange catchphrases from the original film most artfully. I would wager that this whiskey’s reason for being is to sell the movie. Promotional materials tell us that this hooch is a 60 percent malt and 40 percent grain blend of whiskies from Speyside, the Highlands, and Islay, adding superfluously that “Ron Burgundy is currently being used to sell products for Dodge, Ben & Jerry’s, and Jockey.” The passive voice, with its implication of exploitation, is used meaningfully in that sentence, but I wonder if that construction tells the whole merchandising story.

Promotional overkill